Digital skills are vital for all areas of business, just not IT, claims PricewaterhouseCoopers (PwC).
The comments follow the recent publication of the Science and Technology Committee’s report into digital skills and the need for widespread improvement to help bridge the skills gap in the UK. In the report, the committee of MPs highlighted the current digital skills gap could be costing the UK economy £63 billion a year.
The study highlighted a number of reasons behind the shortage including a lack of qualified teachers in school.
Jonathan Tate, UK and Europe technology consulting leader at PwC, explained there has been a strong rise in demand for services by clients who wish to benefit from the digital age.
He added that such skills are vital for all areas of the business world and it is crucial for people to do more to update their capabilities. It’s not just IT departments that are looking for people with digital skills,” said Mr Tate. “Everyone from marketing to operations to back-office functions are desperate to embrace the digital revolution.”
He added companies should look to attract top talent, but should also be aware that it may be beneficial to re-train their current employees.
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