Digital platforms becoming “the norm” - Mitrefinch


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Digital platforms becoming “the norm”

Published: October 6, 2016

Accenture believes digital platforms are becoming the standard business models across numerous companies, outside of the traditional tech firms.

The professional services firm forecasts digital platforms will play a crucial role in future success and the UK needs to ensure it remains at the forefront.

Accenture looked at the progress of 16 G20 economies in encouraging the development of digital platforms. The US led the way, followed by China and the UK, while India and Germany completed the top five. At the bottom of the ratings were Russia, Italy, South Africa, Turkey and Brazil.

Accenture predicted that China, India and the US will be the dominant forces in the digital platform economy by 2020, while some emerging markets and European nations are at risk of falling behind.

Francis Hintermann, managing director of Accenture Research, said: “Digital platforms are not just the preserve of digital-born companies, like Airbnb and Alibaba, but are now becoming a default business model in most industry sectors, both B2B and B2C.

“To enjoy efficiencies and high rates of growth, companies will need to transform everything, including the way they co-create goods and services with third parties, tailor their offerings to customers and price them dynamically.”

Accenture also advised companies to consider how they use customer data to deliver a personalised experience to users.

Using digital data services could support the use of remote workers and help staff achieve a good work-life balance.

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