Out with the old… - Mitrefinch

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Out with the old…

Published: January 11, 2018

1979. It was the year Sony introduced the Walkman, McDonald’s introduced the Happy Meal – and Mitrefinch burst onto the scene with our revolutionary time and attendance system. Throughout the years, we’ve clocked up an impressive list of clients, including Nestle, L’Oreal and PepsiCo who rely on us to save them time and money.

The world has changed a lot since 1979 and so have we – we’ve constantly evolved our products to make sure we’re always at the forefront of cutting-edge technology – but our branding has stayed firmly stuck in the past.

Until now.

This is the new Mitrefinch. Still the same trusted brand, but with an exciting new look. As much as we loved our trusty old logo, we needed something that screamed ‘agile, able to deliver, up to date with the latest technology’. Something that reflects who we are.

And this is it.

A vibrant colour palette, clean lines and a sleek new design. An image overhaul was long overdue, as our old look conveyed that we were reliable, but we are so much more than that – it now says that we’re relevant and modern, that we’re equipped for the future.

So here we are, shiny and new and ready for anything. We’re excited to see where we will go – why not join us on the journey?

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